Slip65 Condominiums at Clippership Wharf, Boston
Slip65 at Clippership Wharf is a collection of 80 luxury condominiums located on the East Boston Waterfront developed by Lendlease. Marketing campaign had a nautical theme and was inspired by the backdrop of the East Boston Waterfront and views of the Boston skyline.
Marketing campaign was a success, resulting to 50% of the building selling in 2 days and 80% of the building selling within 4 weeks. Record breaking prices were set for East Boston, with units as high as $1.5 million.
Prism Award won for Best Print Brochure, Film, Digital Marketing Campaign, Marketing Event, Advertising Campaign and Showroom/Sales Center.
Assets: Marketing and Branding, Print Collateral, Digital Marketing Strategy, Website, SEO, Social Media, Email Marketing Campaign, Print and Digital Advertising, Building Identification, Wayfinding signage, Construction Wraps, Billboards, Films, Design of Sales Center and Model Units, Special Events, including private VIP Sales Launch and Events, Digital Renderings, Photography and Photography Production.