Paramount Hotel, New York

The Paramount Hotel is a landmarked building located in the center of the Times Square Theatre District. Under new ownership, the property was undergoing an extensive property improvement campaign and required a rebranding.  The rebrand was inspired by its historic and theatrical heritage but translated in a more contemporary way.

Marketing and branding efforts also extended from the Paramount Hotel to the hotel restaurant, the Meyer Davis-designed Paramount Bar & Grill and to the resurrection of the Diamond Horseshoe, Billy Rose’s infamous nightclub which originally opened in the hotel in 1938, reimagined by Randy Weiner and his dream team of creatives in all of its old-world splendor.

Assets: Brand identity, Website, Environmental Graphics, Print Collateral, including brochures, room keys, do not disturb signs, room service menus and matchbooks, print advertisements.