285 Madison Avenue, New York

285 Madison Avenue, which had long been home to the prestigious ad agency Young & Rubicon, underwent a remarkable rebranding effort following a $65 million gut renovation, setting the stage for its reintroduction to the commercial market. This iconic 530,000 square foot pre-war office building located one block from Grand Central Terminal and Bryan Park, was engineered as a model of 21st-century work/life balance, the signature office building caters to both conventional and creative enterprises, with large windows, flexible floor plans that allow for innovative use of workspaces, as well as thoughtful amenities. This blend of history, location, and contemporary design reflects the enduring appeal of New York City, creating a space that embodies the city’s vibrant spirit and sets the stage for a dynamic future.

Assets: Brand Identity, Logo, Print Collateral, Brochure, Website, Environmental Graphics and Immersive Leasing Center.